“Journey Sales Lead Us Into Smart Rooms” Jonathan Farrington interviews Bill Butler CEO & Co-Founder of Journey Sales, who eloquently describes the reasons why his company created Smart Rooms: “The primary design goals of the Smart Room, and the reason we started Journey Sales, is to build a tool for the Sales Rep to help them sell. But to improve selling, we knew we first needed to focus on the customer and improve the buying process -the Smart Room experience is all about the Customer Experience You need a great Customer Experience to drive Customer Engagement. (The better we engage the more we win!)