The JF Interviews

Here is a selection of Jonathan’s most recent interviews:

Jonathan Farrington in interview with Clayton Shold on business development

Jonathan shares his thoughts on the critical elements necessary for business development. with Clayton Shold of Salesopedia.

He suggests it all starts by creating a workable and achievable set of objectives based on six key words. Many will have heard of the acronym SMART used to formulate objectives, Jonathan takes it further with SMARTER, you’ll want to hear what the ER stands for. He moves on to discuss customer profiling and why that is necessary. He shares a very innovative metaphor using a cabinet to describe a sales process that helps you balance your activity for maximum results. This very concise interview is packed with effective ideas to help grow your business.

Jonathan Farrington in interview with Clayton Shold on the launch of Top 10 Sales Articles In conversation with Clayton Shold of Salesopedia, Jonathan announces his newest venture, Top 10 Sales Articles, which is launching April 15th and explains why he began writing articles and how this Top 10 Sales Articles project came to be. He explains how it will work and introduces the rather impressive list of adjudicating authors, which include  Joanne Black, Kevin Dwyer,  Colleen Francis, Jill Konrath, Steve Martinez, Wendy Weiss and a whole host of others.
Jonathan Farrington in interview with Kevin Eikenberry on leadership and the customer imperative Leadership guru, Kevin Eikenberry, is Jonathan’s host and they discuss the important role leadership has to play in good customer relations. Jonathan highlights the fact that in his opinion, everyone in the organisation has to play a part if customer retention programs are to work. He also discusses the value of conducting regular reviews with existing customers, to benchmark levels of satisfaction, the value of outsourcing customer surveys and finally shares some tips on building brick walls around your customer base.
Jonathan Farrington in interview with Robin Frey-Carey on The Future Of Sales Team Development

Robin Frey-Carey from Social Media Today, asks Jonathan to discuss his background and how he came to be involved with the Top Sales Experts project.

He goes on to share his vision for how sales team development will be delivered in the future, Sales 2.0 and why the “one- size fits all” training programs, have been relegated to the annals of history.
An Interview with Clayton Shold on Negotiating Tactics

In this interview, Jonathan shares with Clayton Shold of Salesopedia, some of the tactics he has encountered over many years of negotiating. He highlights the reasons why so many professional sales professionals could improve their skills in this area, gives three tips for improving outcomes and finally, describes the characteristics of the very best negotiators.