Even companies that enjoy the luxury of clearly superior products, realize that those products will not sell themselves. As a minimum, companies need a sales force comprised of skilled professionals who understand the application of the product range, have an in-depth knowledge of their customer base, market sector and of course the competition But even […]
It’s Time to Get Close To Your Pipeline – And Stay Close!
We are almost into the final “selling phase” of 2015 and, at this time of the year, I always urge a total focus on “closable opportunities” for a really big finish. It takes courage, and a real sense of realism to focus in on what is probable – not just possible. This is not a […]