Jonathan Farrington — Page 48 — CEO, Editor, Author, Keynote Speaker, Customer Experience Evangelist, Sales Futurist

My Epiphany of Almost “Damascus Highway” Proportions

01.26.2016 by Jonathan Farrington //

When a colleague loaned me Stephen Covey’s “The Seven Habits Of Highly Successful People” many years ago, it took me about three months to get round to reading it – I now realise that I wasted those three months! In fact, I read it three times in order to ensure that I had fully digested […]

How to Turn that Complaining Customer into an “Evangelist”

01.22.2016 by Jonathan Farrington //

New customers have a tendency to evolve through three phases once they decide to buy from you. Initially they feel very excited about their decision, before going through a learning curve where they may struggle with blending in your products/services. Finally, they begin to experience the value that you provide and the relationship settles down […]

How to Manage Your Key Accounts More Effectively

“Most companies are looking for ways to manage their most important business relationships more effectively and more efficiently. It is not easy to do, and it is not always enjoyable to do, but when a key account works well, it is extremely satisfying. Key Account Management is a broad subject and this paper is designed to help make the management of key accounts easier, more effective and dare I say, more enjoyable …” Read Here