
Jonathan poses the question, “How can any organization consider implementing a training program, let alone a full blown sales enablement initiative, without first conducting a diagnostic analysis of the sales team –at the front-end?” Who better to answer that, than Dave Kurlan Founder & CEO of Objective Management Group. Since 1990, OMG have assessed 950000 frontline sales professionals and sales managers, which is a staggering total. Listen in here: