This week, Jonathan’s guest is social selling evangelist Jill Rowley. Jonathan was keen to get Jill’s take on the fact that only around 20% of sales professionals globally have added social selling to their armory, and yet those that have, are far outselling their colleagues who haven’t. Amongst other topics, Jill and Jonathan lay to rest the myth that social selling is a panacea, and agree the need for a formalized social strategy.