Reconstructing The Pieces of The Sales Puzzle
I first began to recognise the need to be able to benchmark sales performance more objectively and more rigorously over twenty five years ago - the motivation to do this was strong, because I knew I was wasting thousands, if not hundreds of thousands of pounds on sales skills training programmes which were not providing me with a proper return on my considerable investment. But I needed to prove my theory because without an accurate analysis of my requirements, I would continue to abdicate that responsibility to the training providers ... Read more …