Every time we communicate with another person – by whatever means – it is an opportunity. Opportunity to do what? An opportunity to demonstrate our professionalism; our knowledge; our rapport building skills; our commercial bandwidth; our empathy; our personality; our warmth? There are so many communication mediums open to us today: The telephone is still with us […]
The Greatest Barrier to Sales Success Is?
The buyer-seller situation, like any human contact, is an exercise in human relations – the interplay, cause and effect of behaviour by two or more people on each other. In the buyer-seller situation, the seller must be responsible for shaping mutual behaviour – someone has to take the lead. At the start of the relationship, […]