Jonathan Farrington — Page 19 — CEO, Editor, Author, Keynote Speaker, Customer Experience Evangelist, Sales Futurist

Can One Size Ever Fit All?

09.10.2019 by Jonathan Farrington //

If we start from a position of agreeing that as human beings we are all different, then we must also concur that all prospects/customers/clients are also different: In terms of their commercial requirements, they each have a unique set of values, their own way of doing business – and how they expect the buying cycle […]

Does Professional Selling Have A Future With or Without Technology?

09.03.2019 by Jonathan Farrington //

“My interest in the future is because I am going to spend the rest of my life there” – Charles Kettering. There will always be; has to be, on-going, and lively debate – I suspect it even occupied the thoughts of Homer and his peers, after all “selling” is the oldest profession in the world! […]

How to Manage Your Key Accounts More Effectively

“Most companies are looking for ways to manage their most important business relationships more effectively and more efficiently. It is not easy to do, and it is not always enjoyable to do, but when a key account works well, it is extremely satisfying. Key Account Management is a broad subject and this paper is designed to help make the management of key accounts easier, more effective and dare I say, more enjoyable …” Read Here