There is an air of inevitability that at some point, in the not too distant future, many of the tasks now routinely handled by “salespeople” will become automated – in fact, it is already happening. Commoditization virtually eliminates seller-buyer human interaction and, at the time of writing this, it is a B2C “phenomenon.” It is […]
The Sales Cabinet for More Consistent Sales Achievement Levels in 2020
Although the debate has been raging since someone first sold something to someone else, it is my personal belief that selling is both an art and a science. To put it another way, a salesperson’s skills determine their level of artistry at selling and their strategic planning provides a scientific platform for their sales activities. […]
Does Professional Selling Have A Future With or Without Technology?
“My interest in the future is because I am going to spend the rest of my life there” – Charles Kettering. There will always be; has to be, on-going, and lively debate – I suspect it even occupied the thoughts of Homer and his peers, after all “selling” is the oldest profession in the world! […]
Is Sales Technology Helping or Hindering Current Sales Achievement Levels?
Here is the reality: Even companies that enjoy the luxury of clearly superior products realize that those products will not sell themselves. At a minimum, companies need a sales force comprised of skilled professionals who understand the application of the product range, have an in-depth knowledge of their customer base, market sector and, of course, […]