Jonathan Farrington — Page 50 — CEO, Editor, Author, Keynote Speaker, Customer Experience Evangelist, Sales Futurist

Whatever got you where you are today will not be sufficient to keep you there in 2016

12.21.2015 by Jonathan Farrington //

A rapidly changing environment is the regular background against which organizations must develop. Change is continuous and will become more rapid as we move forward over time. Senior management must be capable of reacting to those changes, be prepared to take advantage of them and yet stay within the overall framework and agreed strategy. The […]

You Cannot Hope To Control External Events if You Do Not Have Control Internally

12.01.2015 by Jonathan Farrington //

Even companies that enjoy the luxury of clearly superior products, realize that those products will not sell themselves. As a minimum, companies need a sales force comprised of skilled professionals who understand the application of the product range, have an in-depth knowledge of their customer base, market sector and of course the competition But even […]

How to Manage Your Key Accounts More Effectively

“Most companies are looking for ways to manage their most important business relationships more effectively and more efficiently. It is not easy to do, and it is not always enjoyable to do, but when a key account works well, it is extremely satisfying. Key Account Management is a broad subject and this paper is designed to help make the management of key accounts easier, more effective and dare I say, more enjoyable …” Read Here