Sales Leadership

Sales Leaders, the Cavalry Has Arrived!

05.05.2021 by Jonathan Farrington //

We all totally get it (at least I hope we do) that the skills required for managing, mentoring and developing a sales team are totally different from those required for selling – sounds obvious, but it is a point which must be re-iterated. As a result, it’s not uncommon to find newly promoted sales managers […]

The Definition of Great Leadership

03.02.2021 by Jonathan Farrington //

Defining just what makes a leader effective remains as difficult today as it ever was. But that does not prevent us from seeking to distil their secrets – quite the reverse. Of course, there must be almost as many theories on leadership as there are leaders themselves and models for the best kind of leadership […]

How to Manage Your Key Accounts More Effectively

“Most companies are looking for ways to manage their most important business relationships more effectively and more efficiently. It is not easy to do, and it is not always enjoyable to do, but when a key account works well, it is extremely satisfying. Key Account Management is a broad subject and this paper is designed to help make the management of key accounts easier, more effective and dare I say, more enjoyable …” Read Here