Jonathan Farrington — Page 52 — CEO, Editor, Author, Keynote Speaker, Customer Experience Evangelist, Sales Futurist

Take a Look at Yourself Through Your Customer’s Eyes – If You Dare!

11.03.2015 by Jonathan Farrington //

When was the last time you wondered what it would be like to buy from you? Maybe you never have; maybe the prospect would be far too daunting. Imagine arriving at your office, was it easy to park? Were there reserved parking spaces for customers/clients? Close to the front entrance? And when you approached reception, what […]

If You Are One of the One in Two, Here Are One or Two Things You Should Do ….

10.27.2015 by Jonathan Farrington //

I am reliably informed that at least one in two front-line sales professionals are going to miss quota this year. Surprised? Not me. Now, we can consider all of the reasons: Markets are becoming more competitive; the standards and quality of sales skills have never been so poor; 80% of sales managers are insufficiently qualified to […]

How to Manage Your Key Accounts More Effectively

“Most companies are looking for ways to manage their most important business relationships more effectively and more efficiently. It is not easy to do, and it is not always enjoyable to do, but when a key account works well, it is extremely satisfying. Key Account Management is a broad subject and this paper is designed to help make the management of key accounts easier, more effective and dare I say, more enjoyable …” Read Here