For a long time, the only objectives I used for major accounts were very specific business objectives: “We will increase turnover by X%” or “We will introduce two new programs and increase our profitability by Y%” Then, one day, I had what could only be described as a “minor epiphany” – I began to understand that […]
Has There Ever Been a More Critical Time to Review Your Sales Strategy?
It is almost impossible to overstate the need for every sales organization to have a well thought out and achievable sales strategy. It is a plan that guides and steers the sales team through a specified period of time and keeps them on course. Not having such a strategy can be likened to taking a […]