Sales — Page 27

Transactional Analysis And Its Effect On Customer Interactions

04.23.2019 by Jonathan Farrington //

Much of our communication is unconscious. We don’t actively decide what quality of eye contact we should use, or consider the impact of our words on other people and the consequences. When you watch someone’s facial expression change, or sense a shift in mood, it becomes obvious that there has been a deep reaction to […]

All Business is Good Business – Oh No it Isn’t!

04.17.2019 by Jonathan Farrington //

It would be very easy to be seduced into believing that in today’s selling environment the need to rigorously qualify every opportunity at the front end of the sales/buying cycle is becoming irrelevant: Competition is tougher than ever before; customers are choosing us, rather than the other way round; quotas are being missed by a […]

How to Manage Your Key Accounts More Effectively

“Most companies are looking for ways to manage their most important business relationships more effectively and more efficiently. It is not easy to do, and it is not always enjoyable to do, but when a key account works well, it is extremely satisfying. Key Account Management is a broad subject and this paper is designed to help make the management of key accounts easier, more effective and dare I say, more enjoyable …” Read Here