Jonathan Farrington — Page 36 — CEO, Editor, Author, Keynote Speaker, Customer Experience Evangelist, Sales Futurist

You Are a “Generalist” – Unless of Course You Are a “Specialist?”

07.27.2016 by Jonathan Farrington //

I have been thinking a lot about this recently – the differences between so called “specialists” and the alternative, which must logically be “generalists” It is easy to imagine what a specialist is; someone who is perceived to be if not an expert, then certainly someone who is focused; has chosen to focus on one […]

Don’t Just “Work Smart” – Work Smart On The Right Things

07.20.2016 by Jonathan Farrington //

In 1906, Italian economist Vilfredo Pareto created a mathematical formula to describe the unequal distribution of wealth in his country, observing that 20 % of the people owned 80 % of the wealth. In the late 1940s, Dr. Joseph M. Juran inaccurately attributed the 80/20 Rule to Pareto, calling it Pareto’s Principle. While it may […]

How to Manage Your Key Accounts More Effectively

“Most companies are looking for ways to manage their most important business relationships more effectively and more efficiently. It is not easy to do, and it is not always enjoyable to do, but when a key account works well, it is extremely satisfying. Key Account Management is a broad subject and this paper is designed to help make the management of key accounts easier, more effective and dare I say, more enjoyable …” Read Here