Even companies that enjoy the luxury of clearly superior products, realise that those products will not sell themselves. As a minimum, companies need a sales force comprised of skilled professionals who understand the application of the product range, have an in-depth knowledge of their customer base, market sector and of course the competition. But even […]
Do We Really Need Sales Managers?
Short answer? Of course, and here is why …. In my view, the role of a sales manager is to translate the organization’s vision, mission and values into a meaningful context that sales teams can relate to and feel excited by. If this is achieved then the manager will have created a sales team with a […]
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