From quite early on in our sales careers, we are encouraged to explore every sales opportunity that presents itself – in fact, in some companies, they are brainwashed into believing that “all business is good business.” And of course, we do not challenge this fallacy, simply because we don’t know any better – we are on […]
Does Professional Selling Have a Future? Most Definitely!
Obviously, the pandemic forced the buyer/seller relationship online and the organizations who survived the best, and are even beginning to now thrive again, are the ones who most quickly adapted and transitioned. The reality is that digitisation was always going to happen – it has been a long anticipated inevitably – and COVID simply accelerated […]
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