Although the debate has been raging since someone first sold something to someone else, it is my personal belief that selling is both an art and a science. To put it another way, a salesperson’s skills determine their level of artistry at selling and their strategic planning provides a scientific platform for their sales activities. […]
Is it Possible That Our Customers and Clients Have Become Irreversibly Promiscuous?
I suppose another way of framing that question is to ask you if you think customers and clients still value long-term relationships? Let’s look at what we know: All of our customers and clients are more informed than ever and typically enter the sales/buying cycle much later than they used to – you must be sick […]
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