“My interest in the future is because I am going to spend the rest of my life there” – Charles Kettering. There will always be; has to be, on-going, and lively debate – I suspect it even occupied the thoughts of Homer and his peers, after all “selling” is the oldest profession in the world! […]
A New Type Of Sales Approach For A New Type Of Customer
I believe that the traditional customer call once seemed indispensable to the selling process – the time and expense involved were just a basic cost of doing business. In recent years, however, the business community has come to regard the sales call as an expenditure for which there are substitutes. For many companies telemarketing, video […]
Is Sales Technology Helping or Hindering Current Sales Achievement Levels?
Here is the reality: Even companies that enjoy the luxury of clearly superior products realize that those products will not sell themselves. At a minimum, companies need a sales force comprised of skilled professionals who understand the application of the product range, have an in-depth knowledge of their customer base, market sector and, of course, […]
“New Age” Selling Requires “New Age” Management
Whatever label we choose to hang on our preferred style of selling, there are now considerable implications for sales management. It is my view that for companies to remain competitive now, their sales organization must be able to respond rapidly and positively to the numerous changing tides. As businesses strive to establish customer orientation, sales […]